South East Technological University (SETU) in Ireland plans to transform education by introducing a bachelor’s degree in content creation and social media in September 2024.
The curriculum, which has been described as “comprehensive,” includes courses in creative video, celebrity studies, psychology, data analytics, podcasting, and important work experience.
This endeavor is in reaction to the rapidly expanding global influencer market, which is currently valued at an astonishing $21 billion.
SETU emphasizes that the program’s objective is to equip students with the skills necessary to manage the constantly changing environment of digital impact. “The choice is comprehensive and will enable you to take on the digital world,” the university writes.
The program’s director, Eleanor O’Leary, draws on her experience in marketing, public relations, and media to highlight the special set of skills needed to succeed in this fast-paced industry.
The course on crisis management is a remarkable addition to the curriculum, recognizing the increased impact of critical situations in the age of rapid social media distribution.
The degree program claims to open doors to a variety of industries, including content development, writing, journalism, and communications, among others.